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Context is King: Monetizing Consumer Data for Commerce
Context is King: Monetizing Consumer Data for Commerce



Publisher: Park Associates
Publication: Date: 1Q 2016
No. of Pages: 45
Delivery Format: E-Book

Product Code: PA-190420

Mobile commerce has been growing exponentially since the iPhone launch. Data from personal preferences, locations, and social media feeds, along with push notification and mobile payment functions, allow companies to promote brands and convert transactions much more easily and successfully. This report examines the role of consumer data in mobile marketing and advertising and highlights the best practices of mobile marketing. It updates the five-year forecasts for U.S. mobile advertising and mobile commerce revenues.

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Parks Associates
Regions > North America
Industry > Information & Communications Technologies > Information Technology > Data Centers