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The Smart Home Purchase Process
The Smart Home Purchase Process



Publisher: Park Associates
Publication: Date: 3Q 2018
No. of Pages: 56
Delivery Format: E-Book

Product Code: PA-190408

Consumers are entering the smart home market via multiple paths. This report documents the buyer journey, describing intentions for first product/system purchase, actual purchase behavior, user-reported experience at stages of ownership, and how follow-on purchases are made. In addition, the report analyzes channel effectiveness and opportunities to improve the customer experience at each stage of the journey and the challenges associated with crossing the chasm and moving beyond early adopters.

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Parks Associates
Regions > North America
Industry > Energy & Transportation > Energy > Home Energy Management