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mobileYouth - Handset Report 2011
mobileYouth - Handset Report 2011

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Publisher: MobileYouth

Product Code: MYX-11-1A

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This module of the Mobile Youth Report 2011 examines dynamics of the youth market for mobile handsets. It looks at the role of brands in handset adoption, examines factors driving smartphone adoption, and analyzes the future of the handset industry. The module presents several case studies and real-life examples reflecting how the handset market is being redefined.

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Publication date: Ongoing

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Regions > Global
Industry > Information & Communications Technologies > Telecommunications > Youth Market
Industry > Information & Communications Technologies > Consumer Electronics/End-User Devices > Mobile Handsets & Smartphones