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mobileYouth 2011 Report
mobileYouth 2011  Report

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The report is personalized for the client.


Publisher: MobileYouth

Product Code: MYX-11-1

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Description Contents Additional details

mobileYouth 2011 represents a study of the universe of young people and a guide to better develop and market mobile products for mobile companies. It is a multipart report in which each part looks in-depth at one major aspect of youth mobile preference, motivation, consumption and spend that will impact mobile companies over the next 12 months. Buyers have the option of getting the full report or separately purchasing one of its five modules.

New for 2011: each report is personalized for clients with an opening summary explaining how the findings impact you as a Mobile Operator, Handset Vendor, Marketer or Technologist. The personalization of the report or any of its modules, which is included in the price of the report, is done in three days after the receipt of the order.

Also new, the report publisher is introducing links from the report to exclusive videos and interview content which will discuss youth concepts and case studies in multimedia.

Who should read this report?

Marketing managers

  • Developing a value proposition or marketing plan to create internal change or focus internal resources on youth related projects

Product managers

  • Tasked with driving uptake with young consumers

Segment managers

  • Who want to understand the steps necessary to maximize customer value


  • Developing execution roadmap for youth related business units

Other information
Publication date: Ongoing

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Industry > Information & Communications Technologies > Telecommunications > Youth Market
Regions > Global
Industry > Information & Communications Technologies > Consumer Electronics/End-User Devices > Mobile Handsets & Smartphones