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[2013 Report 28] Why should mobile brands focus on customer service
[2013 Report 28] Why should mobile brands focus on customer service


 

Price:
$245.00

Publisher: Mobile Youth
Publication: Date: 2013
No. of Pages: 20
Delivery Format: PDF

Product Code: MY-130838


Description Contents
 

Overview

We live in age of service. Customer service is no longer a necessary evil that should be outsourced to lower costs. It is a powerful channel to directly interact with young customers and turn them into advocates. Customer service is the engine on which marketing runs and delivers the business results that drive revenues and margins. This briefing answers the following questions relevant to youth and customer service:

1. Why should mobile brands focus on customer service?
2. What customer service do youth prefer - online or offline?
3. How can mobile brands provide optimal customer service to young people?



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