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[2013 Report 27] Parents, Friends, Social Media or Ads: What infuences youth purchase decisions
[2013 Report 27] Parents, Friends, Social Media or Ads: What infuences youth purchase decisions


 

Price:
$245.00

Publisher: Mobie Youth
Publication: Date: 2013
No. of Pages: 17
Delivery Format: PDF

Product Code: MY-130837


Description Contents
 

Overview

Youth purchase decisions are influenced by a various factors - what their friends say, what their parents think, what’s viral on social media and what celebrities are talking about. Which are the key factors that mobile brands should pay attention to? How can this knowledge be used to develop and measure marketing efforts for mobile handset and operator brands? This briefing looks at the following questions relevant to mobile and youth brands:

1. Who are they key influencers of youth mobile purchase decision?
2. Where does influence happen?
3. What can brands do to leverage youth influence dynamics?



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