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[2013 Report 26] How can mobile brands involve youth in their marketing and product development
[2013 Report 26] How can mobile brands involve youth in their marketing and product development


 

Price:
$245.00

Publisher: Mobile Youth
Publication: Date: 2013
No. of Pages: 29
Delivery Format: PDF

Product Code: MY-130836


Description Contents
 

Overview

In an age where young consumers have the power to create apps and viral marketing, mobile brands need to treat youth as partners in the process instead of destinations. Mobile brands need engage youth not through ad campaigns target at them but using collaborative tools where they help young people tell their story instead of the brand story. This briefing answers the following questions relevant to working with youth:

1. Why should brands involve youth in their marketing & product development?
2. How can brands involve youth in their marketing & product development?
3. How can mobile brands leverage campaigns & contests to engage youth?
4. How can mobile brands turn youth passion projects into reality?
5. What are the benefits of hosting hackathons for young developers?
6. How can mobile brands benefit from new products innovated by start-ups?



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