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[2013 Report 25] Youth & Retail: Why should mobile brands focus on retail
[2013 Report 25] Youth & Retail: Why should mobile brands focus on retail


 

Price:
$245.00

Publisher: Mobile Youth
Publication: Date: 2013
No. of Pages: 16
Delivery Format: PDF

Product Code: MY-130835


Description Contents
 

Overview

Retail is a key customer touchpoint for mobile brands who want to focus on young consumers. In the 10 years since the launch of Apple Stores, retail has been redefined not only as an outlet to sell products but also a social space where young people connect with other youth and discover products. The briefing answers 3 key questions about youth and retail:

1. Why are youth key to driving retail growth?
2. What is the role of word of mouth in a brand’s retail strategy?
3. How can brands turn retail space into a social space for youth customers?


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MobileYouth
Regions > Global
Industry > Information & Communications Technologies > Telecommunications > Youth Market
Industry > Information & Communications Technologies > Consumer Electronics/End-User Devices > Mobile Handsets & Smartphones
Industry > Agriculture, Consumer & Retail > Retail & Warehousing