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[2013 Report 21] What do youth want from mobile payments
[2013 Report 21] What do youth want from mobile payments


 

Price:
$245.00

Publisher: Mobile Youth
Publication: Date: 2013
No. of Pages: 28
Delivery Format: PDF

Product Code: MY-130831


Description Contents
 

Overview

Mobile payments will evolve to become a trillion dollar industry by 2020. The industry has placed much hope on the success of NFC technology. However youth seem to care more about security and trust in the brand than the technology. How can the advanced markets of US, UK and Western Europe catch up to emerging markets like Kenya in mass adoption of mobile payment services? This briefing answers the following questions relevant to mobile payments and youth:

1. How big is the mobile payment market and how do they vary across regions?
2. What is the role of youth in the future of mobile payments?
3. What is preventing mass adoption of mobile payment services in advanced markets?
4. Who do youth think is best suited to provide a safe & reliable mobile payment service?



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Industry > Information & Communications Technologies > Telecommunications > Youth Market
Industry > Information & Communications Technologies > Telecommunications > E-Commerce & Mobile Payments