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[2013 Report 18] BBM, Facebook, WhatsApp, Skype or Twitter: What is the future of mobile messaging
[2013 Report 18] BBM, Facebook, WhatsApp, Skype or Twitter: What is the future of mobile messaging


 

Price:
$245.00

Publisher: Mobile Youth
Publication: Date: 2013
No. of Pages: 23
Delivery Format: PDF

Product Code: MY-130828


Description Contents
 

Overview

The global SMS market was worth $200 Bn in 2011. Mobile operators will lose $23 Bn in 2012 due to increased usage of mobile messenger apps like WhatsApp, BBM, Skype, Facebook and Kik driven largely by youth mobile owners. Mobile operators, handset brands and messenger app developers need to understand the key categories of youth communication behavior if they want to emerge as a leader in the overcrowded messenger app market. This briefing explores the following key questions relevant to mobile messaging:

1. How big a threat are mobile messenger apps to operator SMS revenues?
2. Which youth demographic is driving the growth of mobile messenger apps?
3. What do youth want from mobile messenger apps?



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Industry > Information & Communications Technologies > Digital Media > Social Media