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[2013 Report 16] Does Price Impact Youth Loyalty
[2013 Report 16] Does Price Impact Youth Loyalty


 

Price:
$245.00

Publisher: Mobile Youth
Publication: Date: 2013
No. of Pages: 14
Delivery Format: PDF

Product Code: MY-130826


Description Contents
 

Overview

In this report we look at the impact of mobile price on youth loyalty (measured as churn rates).

Mobile operators have traditionally employed 3 tactics in churn reduction:

  1. price discounting
  2. handset range
  3. customer service.

We review how each strategy impacts loyalty, particularly for young mobile customers.



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Industry > Information & Communications Technologies > Telecommunications > Youth Market
Industry > Information & Communications Technologies > Telecommunications > Mobile Networks & Services