market analyst,, market analyst llc, market research & analyst

Payment Options

  Home > MobileYouth >

[2013 Report 15] How Can Word of Mouth Grow Subscribers
[2013 Report 15] How Can Word of Mouth Grow Subscribers



Publisher: Mobile Youth
Publication: Date: 2013
No. of Pages: 22
Delivery Format: PDF

Product Code: MY-130825

Description Contents


Customer acquisition is a key goal for mobile operators around the world each year. But with youth markets nearing saturation everywhere, acquisition managers need to rethink the traditional strategies that focused on advertising, discounts and distribution. Youth today listen to their friends and are influence by word of mouth. How can mobile operators leverage word of mouth to drive new customer acquisition? This briefing answers the following three questions relevant to mobile operators and youth customer acquisition:

1. What are the implications of market saturation on youth acquisition?
2. How young customers have evolved to render paid media tools irrelevant?
3. Why retention is the new acquisition strategy for mobile operators?

Browse for more products in the same category as this item:

Regions > Global
Industry > Information & Communications Technologies > Telecommunications > Mobile Networks & Services