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[2013 Report 14] How can peer-to-peer customer service reduce costs and increase loyalty for mobile operators
[2013 Report 14] How can peer-to-peer customer service reduce costs and increase loyalty for mobile operators


 

Price:
$245.00

Publisher: Mobile Youth
Publication: Date: 2013
No. of Pages: 18
Delivery Format: PDF

Product Code: MY-130824


Description Contents
 

Overview

Customer service is a key touchpoint for mobile operators to build meaningful relationships with customers. Online peer-to-peer support communities allow mobile brands to turn customer issues into opportunities to better engage with customers. This briefing answers the following key questions on peer-to-peer customer service:

1. Why should mobile operators focus on customer service?
2. What are the benefits of peer-to-peer customer service for mobile operators?
3. What is the role of youth in peer-to-peer customer service?
4. How can mobile operators tap support communities to co-create products and marketing?



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Industry > Information & Communications Technologies > Telecommunications > Mobile Networks & Services