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[2013 Report 9] How can Samsung beat Apple
[2013 Report 9] How can Samsung beat Apple



Publisher: Mobile Youth
Publication: Date: 2013
No. of Pages: 25
Delivery Format: PDF

Product Code: MY-130819

Description Contents


Samsung has one-third of the global smartphone market share - twice as much as Apple - but it still lags behind Apple in customers’ mind share. As the two brands battle out a patent war inside courtrooms, the long term future of both brands will depend on how young customers using their products view the rivalry in their minds. This briefing answers the following key questions on how Samsung can take steps to effectively compete with Apple:

1. Why is youth perception of Samsung Galaxy smartphones different from Apple’s iPhone?
2. How can Samsung effectively challenge Apple’s dominance?
3. Which youth demographic should Samsung focus on to nurture its Fan community?
4. How can Samsung involve its Fans in the marketing process?

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Regions > Global
Industry > Information & Communications Technologies > Consumer Electronics/End-User Devices > Mobile Handsets & Smartphones