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[2013 Report 8] How are ethnic youth shaping the future of mobile behavior
[2013 Report 8] How are ethnic youth shaping the future of mobile behavior



Publisher: Mobile Youth
Publication: Date: 2013
No. of Pages: 30
Delivery Format: PDF

Product Code: MY-130818

Description Contents


Ethnic youth are the fastest growing demographic segment in the US, UK and other Western European markets. They are also not only more likely to own a smartphone but also active users of advances smartphone features like video calling, mobile shopping and mobile payments. Mobile brands need to pay attention to this key youth demographic who are rapidly adopting new technology and shaping the future of mobile behavior. This briefing answers the following questions relevant to mobile and ethnic youth:

1. How big is the ethnic youth market?
2. Why are ethnic youth more active users of mobile technology than other demographics?
3. How should mobile brands market to ethnic youth?
4. What are smartphone brand preferences among ethnic youth in the US and UK?
5. How can brands co-create with ethnic early adopters through hackathons?

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Regions > Global
Industry > Information & Communications Technologies > Telecommunications > Youth Market
Industry > Information & Communications Technologies > Consumer Electronics/End-User Devices > Mobile Handsets & Smartphones