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[2013 Report 5] Is price the #1 consideration for youth handset purchase
[2013 Report 5] Is price the #1 consideration for youth handset purchase



Publisher: Mobile Youth
Publication: Date: 2013
No. of Pages: 24
Delivery Format: PDF

Product Code: MY-130815

Description Contents


The handset market in recent years has been flooded with cheap models of smartphones by large global brands like RIM and smaller local brands like Micromax in India. Does this approach of cheap handset models help the brand win the youth market? What do youth look for when they make a handset purchase decision? How can brands retain their young customers when their contract expires or when they plan to upgrade to a better model? This briefing answers the following key questions relevant to youth handset purchase decision:

1. What factors do youth consider when making a handset purchase decision?
2. What affects youth handset brand loyalty - price or features or experience?
3. When does price become a factor in youth handset purchase decision?
4. How can marketing drive handset purchase and loyalty?

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Regions > Global
Industry > Information & Communications Technologies > Telecommunications > Youth Market
Industry > Information & Communications Technologies > Consumer Electronics/End-User Devices > Mobile Handsets & Smartphones