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[2013 Report 4] How can mobile handset brands win the hearts & minds of customers
[2013 Report 4] How can mobile handset brands win the hearts & minds of customers


 

Price:
$245.00

Publisher: Mobile Youth
Publication: Date: 2013
No. of Pages: 25
Delivery Format: PDF

Product Code: MY-130814


Description Contents
 

Overview

With the launch of a new line of Nokia Lumia smartphones, CEO Steven Elop confidently announced that the Lumia’s superior camera, GPS technology and design would win the hearts and minds of customers. What we have found is that winning the hearts and minds of customers has less to do with product features and more to do with emotional appeal of the brand. Clever advertising stunts like Samsung’s attack on Apple Fanboys also fail to win the hearts and minds of customers. This briefing explores the following key questions relevant to mobile handset customers:

1. What does it mean to win the hearts & minds of mobile handset customers?
2. What role does recommendation play in winning the hearts and minds of customers?
3. How can brands provide a positive experience to generate recommendation?
4. How can brands measure the hearts & minds of its young customers?


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MobileYouth
Regions > Global
Industry > Information & Communications Technologies > Telecommunications > Youth Market
Industry > Information & Communications Technologies > Consumer Electronics/End-User Devices > Mobile Handsets & Smartphones