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Google's Acquisition of Motorola Mobility and Its Impact on the Smartphone Industry
Google's Acquisition of Motorola Mobility and Its Impact on the Smartphone Industry


 

Price:
$1,200.00

Publisher: Market Intelligence & Consulting Institute (MIC)
Publication: Date: Sept 2011
No. of Pages: 8
Delivery Format: PDF

Product Code: MIC-110912


Description Contents
 

On August 15, 2011, Google announced the acquisition of Motorola Mobility for US$12.5 billion, sending a shock wave throughout the Smartphone industry. Google said in the statement that this deal will significantly strengthen the Android ecosystem and that Google will ensure the openness of the Android system while maintaining the independent operation of Motorola Mobility. This research will look at the respective motives of Google and Motorola Mobility behind this deal and how it will influence the overall Smartphone industry and the Android OEMs (Original Equipment Manufacturers) in the future.



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Market Intelligence & Consulting Institute (MIC)
Industry > Information & Communications Technologies > Consumer Electronics/End-User Devices > Mobile Handsets & Smartphones
Regions > Global