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Mobile Banking: State of the Market and Future Opportunities

Mobile Banking: State of the Market and Future Opportunities


 
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$495.00

Publisher: Mind Commerce

Product Code: MC-111121



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Mobile banking began in the US and other developed markets as a means of providing customers access to account information in innovative, cost-cutting ways. Banks matched the development of mobile phone technology and carrier networks by allowing customers to conduct remote transactions on their mobile phone such as fund transfer and bill payments.

Despite their relative silence in the mobile payments dialogue, Western banks are using mobile banking applications to influence consumer behavior and methodically secure their position as the consumers' preferred processor of mobile payment transactions.

This research evaluates developments in mobile banking, beginning with analysis of motivations and market drivers, and examines banks' multichannel strategies. It includes an evaluation of the most popular US mobile banking applications. It also includes predictions of the future of mobile banking and the realization of mobile payments' potential.
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Mind Commerce Publishing

November 2011
37 pages



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