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Consumer Behavior

Consumer behavior implies buying behavior of individuals, groups, and organizations. Since it depends on several factors, even experts find it difficult to predict consumer behavior. Nevertheless, studying consumer behavior has been a preoccupation of marketing professionals who have been keen to understand how consumers make buying decisions. Consumer behavior research tries to study the processes used by buyers to select and purchase products and services. It tries to determine the impact of friends, family, peers, and the society in general on an individual’s buying behavior. A better understanding of consumer behavior helps companies better target their advertising and promotional messages.

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[2013 Report 27] Parents, Friends, Social Media or Ads: What infuences youth purchase decisions Affluent Market Tracking Study #23, Spring 2013-Survey of the Wealthiest 10% of US Households Affluent Market Tracking Study #24, Fall 2013  Survey of the Wealthiest 10% of US Households
Affluent Market Tracking Study #25, Spring 2014 Survey of the Wealthiest 10% of US Households Consumer Attitudes and Online Retail Dynamics in the UK, 2014 Smartphones: New User Paradigms and Behaviors
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Annual Dairy Market Insights Mexico :  In-depth Analysis of Key Companies, Brands, Volume, Value and Segmentation Trends and Opportunities in the Dairy Drinks and Food Markets Dairy Market Insights Report Morocco :  In-depth Analysis of Key Companies, Brands, Volume, Value and Segmentation Trends and Opportunities in the Dairy Drinks and Food Markets Understanding Consumer Trends and Drivers of Behavior in the UK Dairy Food Market
Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the Indian Dairy Food Market Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the Chinese Dairy Food Market Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the German Dairy Food Market
Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the Spanish Dairy Food Market Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the Italian Dairy Food Market Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the Brazilian Confectionery Market
Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the French Confectionery Market Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the Italian Confectionery Market Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the Spanish Confectionery Market
Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the US Ice Cream Market Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the Russian Ice Cream Food Market Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the Indian Ice Cream Market
Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the Spanish Ice Cream Market Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the French Ice Cream Market Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the Chinese Ice Cream Market
Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the Brazilian Prepared Meals Market Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the Chinese Ready Meals Food Market Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the Russian Prepared Meals Market
Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the UK Prepared Meals Market Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the German Prepared Meals Food Market Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the Spanish Prepared Meals Market