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American Affluence Research Center

The American Affluence Research Center is a private research organization dedicated to providing information­ about the values, lifestyles, attitudes, investments, and purchasing behavior of the most affluent segments of the U.S. population­ through multi-client research studies.

Since 2002 AARC has conducted the only continuing series of twice-yearly surveys that focus on the 11.4 million households that represent the wealthiest 10% of all U.S. households, as determined by The Federal Reserve Board, based on net worth. These households account for almost half of all consumer spending.

These surveys measure and track how the affluent assess current business conditions and their 12-month outlook for the economy, the stock market, and their personal household wealth. The surveys also monitor the anticipated changes in spending for 20 different products and services, changes in expected rate of saving, and primary investment objectives. In addition, each survey contains special questions exploring new topics of current interest.

These tracking studies are unique in that they are conducted by mail among a projectable national sample drawn at random, and they focus on the future outlook and spending plans of the affluent, rather than asking the respondents to remember and reconstruct past spending that is then extrapolated.

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Affluent Market for Vacation Homes: Full and Fractional Ownership and Destination Club Memberships Affluent Market Tracking Study #20, Fall 2011 Survey of the Wealthiest 10% of US Households Affluent Market Tracking Study #19, Spring 2011 Survey of the Wealthiest 10% of US Households
Affluent Market Tracking Study #17, Spring 2010 Survey of the Wealthiest 10% of US Households Affluent Market Tracking Study #16, Fall 2009 Survey of the Wealthiest 10% of US Households Affluent Market Tracking Study #15, Spring 2009
Affluent Market Tracking Study #23, Spring 2013-Survey of the Wealthiest 10% of US Households Affluent Market Tracking Study #24, Fall 2013  Survey of the Wealthiest 10% of US Households Affluent Market Tracking Study #25, Spring 2014 Survey of the Wealthiest 10% of US Households
Affluent Market Tracking Study #25, Spring 2014 Survey of the Wealthiest 10% of US Households Affluent Market Tracking Study #24, Fall 2013 Survey of the Wealthiest 10% of US Households Affluent Market Tracking Study #23, Spring 2013 Survey of the Wealthiest 10% of US Households
Affluent Market Tracking Study #22, Fall 2012 Affluent Market Tracking Study #21, Spring 2012 Survey of the Wealthiest 10% of US Households Affluent Market Tracking Study #26, Fall 2014 Survey of the Wealthiest 10% of US Households
Affluent Market Tracking Study #18, Fall 2010 Survey of the Wealthiest 10% of US Households The Millionaire Monitor: Affluent Market Tracking Study #27, Fall 2015  Survey of the Wealthiest 10% of US Households