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Youth Market

The youth market is defined as young people as a group with the desire and ability to buy a specific product or service. This market can further be broken down into tween market (8-12 year old range), teen market (13-19 year old range), college market (college-age consumers, typically ages 18 to 23), young adult market (young professionals, typically ages 22 and above). Marketers’ target the youth market because of the demographics’ buying power and its members' influence on the spending of their family members. In addition, teens and young adults set trends that are often adopted by other demographic groups.

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mobileYouth 2011  Report mobileYouth - Handset Report 2011 mobleYouth - Youth Loyalty and Churn Report 2011: Reducing the Churn
mobileYouth 2011 Report

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mobileYouth - Rural Report 2011: Understanding the Rural Experience mobileYouth - Content and Applications Report 2011: Youth and the Mobile Internet mobileYouth - Charts and Data 2011: Country Data and Graphics
[2013 Report 1] The 15 brands that will define mobile in 2013 [2013 Report 2] The mobileYouth Economy: The hidden value in mobile's long tail [2013 Report 3] Do mobile handset brands need to focus on the youth market
[2013 Report 4] How can mobile handset brands win the hearts & minds of customers [2013 Report 5] Is price the #1 consideration for youth handset purchase [2013 Report 6] Avoiding the Pink Phone Syndrome: How can mobile brands win the female market
[2013 Report 7] Role of smartphones in the social lives of teenagers [2013 Report 8] How are ethnic youth shaping the future of mobile behavior [2013 Report 11] How can mobile operators win the youth market
[2013 Report 12] Do mobile operators need an MVNO or sub brand to target the youth market [2013 Report 16] Does Price Impact Youth Loyalty [2013 Report 17] Mobile Music: How can operators build a successful music offering for young customers
[2013 Report 19] Teens - Instagram's growing vocal minority [2013 Report 20] Youth mobile shopping: make it social [2013 Report 21] What do youth want from mobile payments
[2013 Report 22] Social Media Best Practices: What can mobile brands do to engage youth on social media [2013 Report 23] Why should mobile brands focus on mobile video [2013 Report 24] Who are Fans and how can brands identify their Fans
[2013 Report 25] Youth & Retail: Why should mobile brands focus on retail [2013 Report 26] How can mobile brands involve youth in their marketing and product development [2013 Report 27] Parents, Friends, Social Media or Ads: What infuences youth purchase decisions