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CRM Solutions for B2B Organizations

CRM Solutions for B2B Organizations

Customer-relationship management (CRM) represents tools, technologies and procedures designed to manage, improve, or facilitate sales, support and related interactions with customers, prospects, and business partners. Despite the commonly-held notion that CRM systems are meant to cater only to customer-centric businesses, these systems are essential for business-to-business (B2B) organizations so as to streamline and improve their customer management.

B2B organizations sell to intermediaries in the distribution chain rather than directly to the end-customer. Typically, these organizations have fewer customers and a smaller product line than B2C companies. Yet, the need for better customer management systems is paramount for such firms.

Customer Relationship Management Cycle

CRM systems should be an essential component of a business strategy that is geared towards:

  • Understanding customers and their needs
  • Retaining existing customers through better customer experience
  • Attracting new customers through compelling solutions
  • Increasing profitably by spurring sales activity
  • Decreasing customer management costs

Market Analysis on CRM
Market Analyst™ offers over 25 market research reports on Customer Relationship Management (CRM) systems, including:
  • From IVR to Automated Customer Interaction
  • Integrating Social Media into CRM
  • Interacting with Customers in Motion
  • Customer Relationship Management (CRM) Market in China 2010-2014

    Learn more about market research reports on CRM.