market analyst, marketanalyst.net, market analyst llc, market research & analyst



Payment Options

Pharmaceutical Industry Fails to Embrace Social Media
Only one-fifth use all three of the top social media channels 

Pharmaceutical Industry Fails to Embrace Social Media

Only one-fifth use all three of the top social media channels

Of the 50 largest pharmaceutical companies, about half still do not use social media to engage consumers or patients. Only one-fifth of these drug makers utilize all three of the most widely used social media channels to their full potential – Twitter, Facebook and YouTube.

In terms of a combined measure of audience reach, relevance and interaction, Johnson & Johnson ranks highest among the pharmaceutical companies The company embraced digital media when one of its crisis management campaigns that was publicized actively on social media resulted in increased sales.

Besides Johnson and Johnson, the other top users of social networking platforms for customer engagement include GlaxoSmithKline, Pfizer, Merck and Novartis


Market analysis on social media:

Market Analyst offers more than 25 reports on social media, including:

Understanding and Mitigating Business Risk of Social Media in the Workplace
Analysis of the Global Enterprise Social Networking Market
Integrating Social Media into CRM
Social Media, Internet of Things, and the Future of Public Health

Learn more about market research reports on social media.