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Big Data and Marketing: A Convergent Partnership

Big Data and Marketing: A Convergent Partnership

Big Data has become the foundation for creating new levels of business value. With integrated storage, analytics, and applications, Big Data helps drive efficiency, quality, and personalized products and services, producing higher levels of customer satisfaction and experience.


The increasing volumes of information gathered by enterprises, the rise of multimedia, social media, and the Internet of Things have fueled exponential growth in data for the foreseeable future. According to the report, Global Big Data Market, Big Data will grow at a CAGR of over 55 percent by the year 2015.

The use of Big Data has become a key basis of competition and growth for businesses. From the perspective of competitiveness, all companies need to take Big Data seriously. In most industries, established competitors and new entrants alike are leveraging data-driven strategies to innovate, compete, and capture value from deep and up-to-real-time information.

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Market Analysis on Big Data

Market Analyst™ offers over 50 market research reports on Big Data, including:

Capturing Big Data in Social and Detection Systems: Market
Opportunities and Challenges 2013 – 2019
Global Big Data Market 2011-2015
Big Data in Healthcare
Big Data in ICT and Telecom: Transforming Industry Verticals 2012 – 2017
Artificial Intelligence in Big Data, Commercial Apps, Mobility and Search

Learn more about market research reports Big Data