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In the Aftermath of Sony's TV Business Restructuring: Challenges and Opportunities



Publisher: Market Intelligence & Consulting Institute
Publication: Date: 31 Jan 2013
No. of Pages: 22
Delivery Format: PDF

Product Code: MIC-130127

Description Contents
Sony had its reign in the global CRT TV (Cathode Ray Tube Television) market where the company was known for high quality and innovative products. Due to the failure to tap into the LCD TV (Liquid Crystal Display Television) development trend and gain the forerunner advantage, Sony has been suffering losses for eight consecutive years, lagging behind Samsung and LG in terms of profits and market share. After Sony's new CEO (Chief Executive Officer) Kazuo Hirai on board, he initiated a new corporate restructuring plan, in a bid to restore profits and regain its status as the leading player in the global TV market. This report profiles the current status of Sony's business performance, product & technology portfolios, and examines Sony's new corporate restructuring plan and its clout thereafter.

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Publishers > Market Intelligence & Consulting Institute (MIC)
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Industry > Information & Communications Technologies > Digital Media > Video/TV