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The accelerated global spending growth on mobile ad campaigns during the last five years is likely a function of three critical areas that we will examine more closely throughout this report: Mobile Devices, Mobile Technology/Access, and Marketing Savvy.
The use of augmented reality (AR) applications with mobile phones has great potential in support of mobile marketing. For example, it will make the shopping experience for the end-user more educational. This report evaluates the use of AR applications in the mobile market arena with in depth analysis of future AR applications and the integration with social commerce with marketing and advertising in mobile device and wearable augmented reality devices.
1.0 Executive summary
2.0 Introduction
3.0 Mobile marketing now and then
3.1 Mobile messaging vendors grow
3.2 Mobile messaging, mobile search critical
3.3 Localized mobile ads drive key sales in specific
3.4 Mobile video and apps is fastest growing
3.5 Data traffic changes from megabyte to gigabyte
4.0 Mobile commerce and augmented reality
4.1 AR in social commerce market value
4.1.1 Social selling with AR
4.2 Case study: the use of augmented reality
4.3 Case study: AR in professional
5.0 AR in mobile marketing = commercial
5.1 The future of mobile advertising and the use
5.1.1 AR and NFC for commercial
5.1.1 Conclusion
5.2 Augmented reality in LTE
5.2.1 Information visualization
5.3 User generated content and AR
5.3.1 Social
5.3.1 Conclusion
5.3.2 Social media and
5.3.3 AR applications usage in social
6.0 Mobile marketing 2013 to
6.1 European mobile marketing will grow
6.2 Europe mobile marketing efforts mature
6.3 Asia remains mobile global leader; US.
6.4 Growth of mobile marketing spending faces
6.5 AR advertising market value
List of
Figure 1 Global spending on mobile
Figure 2 Worldwide mobile data usage
Figure 3 Current mobile data
Figure 4 LTE future data plans
Figure 5 AR in construction
Figure 6 Use of cad systems with AR
Target Audience:
