Data has the potential to transform marketing – but the trick
is to channel it in a way that brings results.
The term “Big Data” not only represents the data itself
but embodies accumulating and analyzing massive amounts of data for
judicious decision making. According to the report, Global Big Data
Market, Big Data will grow at a CAGR of over 55 percent by the year
2015. The use of Big Data is particularly crucial to the marketing
of a business or a brand. In fact, Big Data is transforming the marketing
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