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Spending On Mobile Marketing Boosted By Augmented Reality
Augmented Reality Still a Niche Marketing Opportunity

Falls Church, VA., February 23, 2013 -- Market Analyst, LLC, a value-added distributor of market research reports and business information, announced today that, with the growing popularity of smart phones, other mobile devices, and global augmented reality (AR) applications, spending on mobile ad campaigns has skyrocketed.

Market Analyst said that assessment is based on Mind Commerce’s latest report, titled, “Augmented Reality: Global Market Analysis Forecast 2012-2017”. The report highlights various trends in the global market and why augmented reality has become so popular. It also examines three critical areas: mobile devices, mobile technology and marketing savvy which have triggered this rise.

According to the report, augmented reality is still a niche marketing opportunity and while the entertainment aspect of this technology is prolific, its practicality is currently overlooked.  However, with companies like Google, Samsung and Qualcomm cashing in on this opportunity this could soon change. The report predicts that cloud computing would also contribute to growth of augmented reality market.

The report highlights how rapidly mobile technology is evolving and looks at the future of augmented reality in light of consumers becoming increasingly tech savvy.

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Market Analyst, LLC markets, sells, and distributes market research from its secure e-Commerce webstore. Working in conjunction with a wide range of publishers, the company offers a growing portfolio of syndicated reports and annual subscription services. For more information about Market Analyst, LLC, please visit http://www.marketanalyst.net.