Spending On Mobile Marketing Boosted By Augmented Reality Augmented Reality Still a Niche Marketing Opportunity
Falls Church, VA., February 23, 2013
-- Market Analyst, LLC, a value-added distributor of market research reports
and business information, announced today that, with the growing popularity of
smart phones, other mobile devices, and global augmented reality (AR)
applications, spending on mobile ad campaigns has skyrocketed.
Market Analyst said that assessment
is based on Mind Commerce’s latest report, titled, “Augmented Reality: Global
Market Analysis Forecast 2012-2017”. The report highlights various trends in
the global market and why augmented reality has become so popular. It also
examines three critical areas: mobile devices, mobile technology and marketing savvy
which have triggered this rise.
According to the report, augmented
reality is still a niche marketing opportunity and while the entertainment
aspect of this technology is prolific, its practicality is currently
overlooked.However, with companies like
Google, Samsung and Qualcomm cashing in on this opportunity this could soon change.
The report predicts that cloud computing would also contribute to growth of
augmented reality market.
highlights how rapidly mobile technology is evolving and looks at the future of
augmented reality in light of consumers becoming increasingly tech savvy.
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research from its secure e-Commerce webstore. Working in conjunction with a
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reports and annual subscription services. For more information about Market
Analyst, LLC, please visit http://www.marketanalyst.net.